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Fernanda Donnini
Fernanda Donnini
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Fernanda Donnini
How to Create High-Quality Content for Clients From Different Industries? InfoStream’s Secret is WriterAccess
Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding wi(...)
Vanessa Dias
Instagram Threads: Here are our first impressions related to the new Twitter competitor
It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes direc(...)
Luciana Pio
Marketers Plan to Increase Investments into SEO This Year, Report Finds
It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Se(...)
Erick Bernard
This Barbie is a Marketing Genius: Unveiling the New Movie’s Phenomenon
It’s a Barbie world — even the marketing one. The Barbie movie was officially launched on July 21st, and its promoti(...)
Vanessa Dias
Meta Publishes Report on the Evolution of Data Privacy Rules
Meta has released a report on the evolution of data privacy rules in digital environments. Produced in partnership with (...)
Jéssica Fontoura
Enhancing Content Quality: Rock Content’s Process, Achievements, and Challenges
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highligh(...)
Iasmine Oliveira
Tiktok Is Changing the Way Brands Develop and Release Products
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok h(...)
Kamila Dantas
Crash Course on How I Use Interviews to Drive Marketing Success
Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to (...)
Pedro Lopes
Conversion-Oriented SEO: Ranking Bottom of the Funnel Landing Pages [Our Step-by-Step]
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do(...)
Júlia Araújo
Interaction to Next Paint (INP): Google Sets Deadline For Brands to Optimize Their Sites
Here comes Google causing butterflies in the SEO professional’s belly once again! Now the news is the Interaction (...)
Germano Ferreira
How RivalMind Increased Their Content Production by 67% With WriterAccess
As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for(...)
Raphael Pires
Best Cyber Monday and Black Friday Advertising Tips for eCommerce
The holiday shopping season is right around the corner. Now is the best time to create your campaign strategies and plan(...)
Rock Content Writer
To Prevent Data Leakage, Big Techs Are Restricting The Use of AI Chatbots For Their Staff
Time is running out while governments and technology communities around the world are discussing AI policies. The main c(...)
Luciana Pio
The Risks of Biased AI – And How To Avoid It
It is undeniable to say that the digital market is constantly changing and that we are used to it, but in recent months (...)
Cecília Cury
Social Media Apps Pride Month Actions: Are They Enough To Fully Represent LGBTQIAP+ People?
Meta, TikTok, Snapchat and Pinterest have become popular platforms for many members of the LGBTQIAP+ community to expres(...)
Matheus Motta
Google Shopping Launches New AI Tools to Make Online Shopping More Realistic and Inclusive
Google is launching new Artificial Intelligence features to improve the experience of online shopping, making them more (...)
Kamila Dantas
Are Security Headers a Ranking Factor? Google Answers!
In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) a question about securit(...)
Jéssica Fontoura
Meta’s New App ‘Threads’ Launches This Thursday. Here’s Everything We Know So Far
Just a few days after Twitter apllied tweet viewing restrictions to its users, Meta will launch its new app called ̶(...)
Kamila Dantas
Apollo iOS App Shutdown Sparks Reddit Communities’ Protest Against API Pricing Changes
Due to the rising expenses associated with Reddit's new API pricing, Apollo, a widely-used iOS app for browsing the plat(...)
Raphael Pires
TikTok Launches Guide With Insights on How to Sell More in the 2023 Holiday Season
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still Ju(...)
Bruna Dourado
Instagram CEO Comments On How The Platform’s Feed, Reels and Stories Algorithm Works
Instagram CEO Adam Mosseri published on the social network’s blog and in a video on his personal account, updates and (...)
Kamila Dantas
The Digital Marketing Job Market Is Hot And Needs Specialists. Learn How You Can Stand Out!
The market is hot for Marketing professionals right now. A survey conducted by ManpowerGroup found that the shortage of (...)
Sofia Cabral
Twitter Launches Integrity Update in Community Notes to Tackle the Viral Spread of Fake Images
After some famous cases of false images going viral on the web, last May 30th, Twitter launched a new update on Communit(...)
Luciana Pio
Brand Architecture: What It Is And How We Do It At Rock Content
You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? And, maybe not (...)
Willian Gomes
YouTube’s Algorithm In 2023: What Changes Moving Forward?
For those who love to understand social media algorithms and the mysteries that surround them, we have a brand new chapt(...)
Alina Neves
Google Topic Authority: Are We Back To Talking About E-A-T And Topic Clusters?
Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of(...)
Germano Ferreira
Google Ads Lets You Create Campaigns Using Generative And Conversational AI
A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase camp(...)
Guilherme Rezende
I Tried Adobe’s New AI Tools: Firefly And Generative Fill. Here Are Some Interesting Findings
We’re almost reaching the halfway point of 2023, and one of the most present topics in marketing and technology discus(...)
Willian Gomes
Hyper-Personalization: The Experience Revolution In Email Marketing Campaigns
The future is made-to-measure content! Learn what hyper-personalization is and how to use this tactic in email marketing(...)
Jéssica Fontoura
State of Marketing Report 2023: The Top 5 Marketing Trends To Leverage ROI This Year
It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher exp(...)
Cecília Cury
Meta To Launch Twitter Competitor Platform In Coming Months
If you are following the Twitter saga, you know that Elon Musk bought the platform and has made controversial changes to(...)
Bruna Dourado
Meta Introduces Promotional Ads to Facilitate Direct Customer Engagement
Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact(...)
Kamila Dantas
Google Announces New Features For Its Chatbot Bard. What Is The Impact On SEO?
Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on t(...)
Germano Ferreira
Creative Designer’s POV: How We Designed (And Redesigned) Our Interactive Newsletter
As you probably know, here at Rock Content we aim to bring only what is relevant to marketers and brand owners. And, lik(...)
Nayara Medeiros
Meta Announces AI-Powered Tools to Increase Ads Performance and Streamline Ad Creation
In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Le(...)
Guilherme Rezende
5 Insights From The State of Marketing Report 2023 That Caught My Eye As A Marketer
The marketing world has been evolving pretty fast. In the first few months of 2023 Artificial Intelligence brought lots (...)
Erick Bernard
The Top 30 Questions Marketers Ask About How AI Content Is Changing SEO [+Expert Answers]
In today’s digital age, the impact of artificial intelligence (AI) on various industries cannot be ignored. In the(...)
Raphael Pires
What is BlueSky, Twitter Co-founder’s New Decentralized Social Network?
Known for being the stage of controversies (who has never cursed a lot in 140 characters?) in recent times, Twitter has (...)
Beatriz Fontenelle
How the April Core Update Impacted Our Blog And What We Did To Recover Traffic and Keywords
In April 2023, we had an important Google Core Update update, which affected the ranking of several websites, blogs, por(...)
Diana Martins
What The Warnings From The ‘Godfather of AI’ Mean For The Future Of Human-AI Relations?
As long as AI releases its new “magical powers” to the market, tensions will rise in the tech community and (...)
Luciana Pio
Everyone Wants To Be TikTok, But What Can We Expect From TikTok In The Future?
Since its 2016 launch, TikTok has truly taken the world by storm and become the new social media gold standard to beat, (...)
Alina Neves
Is Gmail’s Anti-Fraud Checkmark Trustworthy? Let’s Analyze It
Google launched a blue checkmark to identify verified accounts on the platform. In times of “paid verifications”, wi(...)
Jéssica Fontoura
BeReal Launches ‘RealPeople’, A Feed Of Famous People Only
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of s(...)
Kamila Dantas
Spoiler Alert: AI Is Not ‘The Terminator’. Humans Will Still Lead Content Creation
As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinatin(...)
Pedro Lopes
Twitter Blue Is Now Mandatory For Running Ads On the Platform. How Does This Impact Brands?
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid(...)
Alina Neves
How 6Connex Doubled Their Traffic And Increased Their CTR By 25% In Just One Year
Virtual event platform 6Connex had a solid year of growth in 2023, experiencing dramatic changes in web traffic, click-t(...)
Raphael Pires
What Is Auto-GPT and What Should Digital Marketers Know About It?
Auto-GPT is the hot new addition to the AI tech scene, and it just might have what it takes to change the game. But what(...)
Vanessa Dias
Artificial Intelligence and Content Marketing: What Are The Potential Impacts?
If you haven’t spent 500 days in a cave and out of touch with society, you know that Artificial Intelligence (AI) (...)
Bruna Dourado
Google Search Console Adds New ‘Subscribed Content’ Report to the Mix
Google Search Console has officially added a promising new report to a publisher’s potential collective toolbox. But w(...)
Raphael Pires
AI-Powered Bing May Replace Google as Samsung’s Default Search Engine
Samsung users may soon see AI-Enhanced Bing replace Google as the default search engine on their favorite devices. But w(...)
Vanessa Dias
Did AI Knock Out The Metaverse?
The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest(...)
Erick Bernard
New Google Analytics 4 Update Brings Greater Flexibility In Conversion Counting
GA4’s latest update has created new options for digital marketers and analysts to count conversions with two different(...)
Raphael Pires
The April 2023 Google Reviews Update Focuses On Experience. What Do SEO Professionals Need To Know?
Last week Google released the April 2023 Reviews Update which has a very strong focus on experience. The new documentati(...)
Kamila Dantas
Rocking Content Scaling: Our Step-by-Step Process
In this article, we'll delve into the details of Rock Content's internal marketing operations and show you how we create(...)
Fábio Miranda
Consumer Behavior: What Changes In 2023, And How To Adapt Your Marketing Strategy
When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always r(...)
Alina Neves
What Is Fanfix, The New Platform Focused On Gen Z Creators To Monetize Content?
Fanfix is now emerging as a top contender for content creation, preferred by Gen Zers who are now making serious cash on(...)
Raphael Pires
LinkedIn Updates Seek To Increase Engagement. What Changes For Brands And Marketers?
LinkedIn, the world’s largest professional social network, is constantly seeking ways to improve the user experien(...)
Germano Ferreira
Google And Meta Have Announced New Features And Updates To Improve Your Ad Performance
Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related (...)
Guilherme Rezende
Twitter Takes Its Recommendation Algorithm ‘Open-Source’. What’s Covered In The Code?
If you’re a digital marketer who’s always wished you could take an inside peek into Twitter’s recommendation algor(...)
Vanessa Dias
Tech Leaders Ask For A Pause On Big AI Projects. But Will The World Listen?
As AI becomes more powerful and pervasive, concerns about its impact on society continue to mount. Recently, we have see(...)
Luciana Pio
TikTok Gives More Creative Possibilities For Brands With The New ‘Effect House Branded Effects’
We’ve been tracking the possible TikTok ban in the United States since early January, and the most recent update regar(...)
Alina Neves
New Survey Shows What Local SEO Experts Think Are The Most Important Ranking Factors
By now, most marketers and business owners should have an understanding of just how vital SEO and Google Rankings are to(...)
Raphael Pires
AI Efficiency, Human Creativity: How Can AI Help Us Write Better Content?
As I write this, I am using AI. Actually, I am writing the full article without any AI support, but I have used AI-assis(...)
Giuseppe Caltabiano
Global Branding Secrets: Lessons Learned From 3 World Leading Brands
In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ev(...)
Pedro Lopes
A New Refresh Feature Has Come to TikTok’s ‘For You’ Feed
If you’re a frequent TikTok user, then you already know how addictive the “For You” feed can be when you’re look(...)
Vanessa Dias
Google And OpenAI Launch New Features For Their AI Tools. What Will Happen Going Forward?
If you work with the Internet, or at least access it for fun, you’ve certainly come across a flood of news and Art(...)
Kamila Dantas
How Does Google Work In Each Country? 3 Tips For Your Global Marketing Strategy
Content internationalization is now a common strategy in all enterprises. In this digital era it is totally normal to fi(...)
Valentina Giraldo
AI Is Coming To Microsoft 365: How Copilot Will Change The Way You Use Your Favorite Tools
It goes without saying that artificial intelligence technology is rapidly changing the way people do just about everythi(...)
Raphael Pires
Why Spotify’s New Design Matters to Marketers
Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – a(...)
Cecília Cury
Google Ads Leverages GA4’s Audience Builder Tool To Take The Guesswork Out Of Expanding Your Reach
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search e(...)
Guilherme Rezende
9 Major Insights From The 2023 Global Marketing Playbook
The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be (...)
Erick Bernard
Research Shows More People Are Seeking ‘Revenge’ Against Companies Due To Poor Customer Service
The consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ens(...)
Pedro Miranda
Collaborative Articles: LinkedIn’s New AI-Powered Engagement Feature
Along with a plethora of other new features and tools, LinkedIn has recently announced Collaborative Articles. This new (...)
Vanessa Dias
Paid Verification On Social Media Is Becoming More Accessible. What Can You Expect From It Moving Forward?
Remember when having a verified account on social media was a dream for most influencers and creators, and a “must-hav(...)
Alina Neves
A TikTok Ban In The US Is Getting Closer. But Will It Really Happen?
The TikTok ban in the United States is one step closer to becoming a reality. The US House Foreign Affairs Committee app(...)
Kamila Dantas
16 Black Friday Mistakes To Avoid This Holiday Season [2023]
Black Friday is one of the most important dates of the year for businesses. But, if your planning isn’t good, you’re(...)
Rock Content Writer
Google’s New AI-Powered Search Ads Features: The Future Of Paid Media?
Recently, Google announced new features that promise to improve the results of search campaigns through artificial intel(...)
Guilherme Rezende
LinkedIn Announces New Tools To Increase Visibility And Reach For Businesses
LinkedIn is now offering more tools to help businesses gain visibility and reach more people. LinkedIn said “To help y(...)
Raphael Pires
Bing AI Search: How The New AI-Integrated Search Works
We’ve recently announced here the promises of Bing improvements with ChatGPT, and now the technology has finally b(...)
Germano Ferreira
Google Analytics: What You Need to Know About New Features For Optimization
Google Analytics is used by many businesses to track their customers and website performance. With new features recently(...)
Vanessa Dias
The 6 Main Insights For Marketers From Our Jam Sessions in 2022
The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can(...)
Erick Bernard
TikTok Is Taking Steps To Reverse Dip In Members, Other Pressures
Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, (...)
Raphael Pires
How iFood, The Largest Delivery App In Latin America, Went From 0 To Almost 1 Million Hits In Less Than A Year
After the partnership with Rock Content, iFood reached 900,000 hits, consolidating its online audience. See how content (...)
Vanessa Dias
The Best 2023 Super Bowl Ads: Themes & Takeaways From The Year’s Top Commercials
The 2023 Super Bowl delivered exceptional ratings and an exciting game. As per usual, however, some viewers were more in(...)
Vanessa Dias
Research Shows Data Control Trumps Brand Loyalty for Today’s Consumers
According to research conducted by Ipsos and Google, the average consumer’s desire to maintain control of their person(...)
Raphael Pires
Microsoft vs Google: Tech Giants’ Dispute For The Future Of Search Worries SEO Professionals
If you have accessed social networks in recent days, you are probably already aware of the news about Artificial Intelli(...)
Bruna Dourado
Google Maps Is Bringing New Features To Enhance Interactivity And Immersion
Look what Google is up to this time! The company will raise the level of interactivity of Google Maps through immersive (...)
Germano Ferreira
Google Announces Bard, Its AI Chatbot. What Will Be The Impact On SEO And Digital Marketing?
ChatGPT has been an undeniable sensation, so it’s no surprise that tech conglomerates everywhere are in a bit of a(...)
Raphael Pires
Instagram Co-Founders Announce Artifact, An AI-Driven News Aggregation App
More than four years after leaving Instagram, the co-founders, Kevin Systrom and Mike Krieger, return to the market to a(...)
Kamila Dantas
What Advertising Trends Will Super Bowl 2023 Bring?
Every year, tens of millions of viewers across the country and around the world look forward to the Super Bowl. The Supe(...)
Vanessa Dias
Yandex Leaked Ranking Factors: Are There Good Insights for SEO Professionals?
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a(...)
Diana Martins
Twitter Is Exploring Payment Features, And Going A Step Beyond Content Creation
After a very troubled and controversial 2022 for Twitter, we already have the first signs that 2023 may not be that diff(...)
Alina Neves
Instagram: Photos Will Get More Focus in 2023, As The App Admits It ‘Pushed Videos Too Far’
Instagram is shifting its focus back to photos in 2023 after admitting it "overfocused on videos" in 2022.(...)
Vanessa Dias
Google Optimize Will Be Discontinued. Let’s Look For A/B Testing Alternatives
Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular t(...)
Fernanda Donnini
Saying Goodbye to our Live Product
Even great things come to an end sometime, and that time has officially arrived for Live. If you’re one of our clients(...)
Diego Gomes
Google Is Planning To Include Chatbot Features To Its Search Engine This Year
We’re all used to Google telling us how to rank well, how to produce good content for people, and delivering good (...)
Diana Martins
Meet TikTok’s “heating” button, and the reason for so much buzz lately
TikTok's "heating" button, which allows employees to manually select which videos go viral, has raised questions about t(...)
Alina Neves
The AI Paradox: The Impact of ChatGPT on Content Marketing
ChatGPT presents opportunities and risks for marketers to consider. Let’s reflect on the actual possible impacts of th(...)
Diego Gomes
Amazon suspends programs for nonprofits: In times of crisis, companies review how to align social impact with business
The AmazonSmile program will be closing soon. Is this a sign of Amazon backing away from its commitment to social respon(...)
Luana Dias
Getty vs Shutterstock: A Tale of Two Approaches to AI and the Future Impact of Technology
What do the differing approaches of Getty Images and Shutterstock towards AI tell us about the future impact of this tec(...)
Vanessa Dias
AI for Retailers: Google Launched New Features Based on AI for Retail Websites
Recently, SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI-(...)
Luciana Pio
Core Web Vitals: Google shares which factors should be a priority in 2023
Recently, Google shared, through the Chrome DevRel team, some recommendations for optimizing the performance of Core Web(...)
Bruna Dourado
Navigating the Storm: How Brands Can Thrive in a Recession [New Data About Consumer Spending]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include ever(...)
Vanessa Dias
WriterAccess launches a new logo and brand identity
In spring 2022, we at Rock Content added a big piece to our efforts to offer a complete marketing solution to clients ar(...)
Vitor Peçanha
Unveiling Insights: Our First Experiences With Google Analytics 4
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Conten(...)
Fernanda Donnini
Bing Challenges Google With Search Improvements Using ChatGPT
Let’s agree that when we talk about SEO, we are looking at the market leader, and pretending otherwise would be be(...)
Germano Ferreira
Google Releases Updates on Article Structured Data
Google has updated documentation for Article Structured Data covering Article, NewsArticle, and BlogPosting. This upda(...)
Kamila Dantas
Possible TikTok Ban in the US: What Does This Mean for Marketers?
TikTok’s COO, Vanessa Pappas, testified in front of the Senate Homeland Security Committee in 2022 claiming that “no(...)
Raphael Pires
New LinkedIn Features: What to Expect From the Social Network in 2023
LinkedIn is a social network that has gained prominence in many companies’ marketing planning. However, it still f(...)
Bruna Dourado
The SEO Recap of 2022 and What’s Ahead in 2023: A Must-Read Retrospective
2022 was a year that shook things up for SEO professionals, right? Never-ending Google algorithm updates, GA4 getti(...)
Luciana Pio
A Retrospective on Consumer Behavior in 2022 and Forecasts for 2023
The COVID-19 pandemic was undoubtedly a major boost for technological acceleration and changes in consumer behavior. Tre(...)
Kamila Dantas
Google And Meta Are Expected To Represent Less Than Half Of Ads In 2022
For years, Google and Meta have dominated digital advertising in the U.S. Now, they’re losing ground to giants like Am(...)
Fernanda Donnini
5 Graphic Design Trends To Keep An Eye On In 2023 (Plus A Bonus!)
From Tik Tok’s consolidation as one of the main social media platforms, to the Musk/Twitter soap opera, Metaverse, AI (...)
Willian Gomes
Look Out YouTube! TikTok Is Now Testing A Horizontal Full-screen Feature
TikTok is now testing a new feature, letting some users change their view to show a horizontal full-screen view of their(...)
Vanessa Dias
Changes In Privacy Regulations In California Will Take Place In 2023. How Can Your Business Be Prepared?
With the rise of big data, there has been increased attention on privacy and data protection. Now, privacy and data prot(...)
Alvaro Furtado
Instagram Takes on BeReal With its Own Candid Stories Feature
Instagram seems to be playing catchup right now, previously aiming to attract users from TikTok, and now taking aim at B(...)
Raphael Pires
Twitter In 2022: Understand The Network’s Most Controversial Year And What Marketing Professionals Need To Consider
Certainly, 2022 was not a monotonous year for the blue bird social network. In addition to all the controversies that ar(...)
Bruna Dourado
Google Launches The New Search Status Dashboard
Good news for SEO professionals! We’ve been waiting for this update for a long time, and Google has finally heard (...)
Diana Martins
Amazon Rolls Out Inspire, A TikTok-like Shopping Feed. Will It Catch On?
2022 has been a very busy year for marketing professionals – we had a lot of updates and features being released on pr(...)
Alina Neves
Google Rolls Out Another Helpful Content Update, Now Available Worldwide
Creating content just to rank in the SERP will be gone forever. (...)
Ashley Rodríguez
The ChatGPT Phenomenon and Its Impact In The Future Of Marketing
Over the last few months, AI has been overwhelming the web due to significant launches around it. Everywhere there are m(...)
Luciana Pio
LinkedIn’s New Analytics Is Improved And More Detailed For Creators And Brands
In March 2022, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with ana(...)
Vanessa Dias
Continuous Scrolling from Google for Desktop Is Right Around the Corner
It goes without saying that in the wide, wonderful world of digital marketing, Google is truly the king of the mountain.(...)
Raphael Pires
Twitter Announces Recommended Tweets To Everyone. How Does This Impact Brands?
If you like to engage with Twitter and be aware of its most recent updates, you may already know they are going through (...)
Alina Neves
SEO: Report Brings The Biggest Challenges In 2022 And The Main Trends For 2023
The Search Engine Journal (SEJ) recently released their latest State of SEO report with many trends and predictions for (...)
Fernanda Donnini
After Months Of Decline, Ad Spend Begins To Rise Again
The Standard Media Index (SMI) October report shows that after 5 consecutive months of decline, business ad spending is (...)
Guilherme Rezende
Microsoft Unveils 3 Predictions for PPC Trends in 2023. I’ll Explain Each Of Them
If you’re looking to drive traffic to your website, Microsoft has unveiled three predictions for product categories in(...)
Vanessa Dias
Running Out Of Ideas For TikTok? Check Out Their New Audience Insights Tools
Marketers love data and TikTok is providing it in detail with their new Audience Insights Tools. You can now dig deeper (...)
Raphael Pires
Amazon’s Customer Satisfaction Level Drops. What Brands Can Learn From This Situation?
A survey published by PYMNTS, which measures the level of satisfaction of American consumers, pointed to the decline in (...)
Kamila Dantas
Rock Content Participates In The Next Nasdaq Opening Bell Ringing Ceremony
“Making marketing better while having a positive impact in the world.” That’s Rock Content’s main purpose. Our c(...)
Raphael Pires
World Cup 2022 and Human Rights Controversies: Time To Talk About Brand Purpose?
I’m writing this article while I watch the match between France and Australia in the groups phase at World Cup 2022. I(...)
Luana Dias
Think Global, Act Local: McDonald’s Successful Strategy During the World Cup 2022
Global communications and the great scope or interconnections are helping us build the new paradigm of zero borders, and(...)
Valentina Giraldo
Mastodon For Brands: Should You Join This ‘Twitter Alternative’?
It’s been a while since we started following the whole Twitter and Elon Musk situation. Some of Elon Musk’s decision(...)
Alina Neves
Meta and TikTok Launch Initiatives To Help Small Businesses Sell More During The End Of The Year
From insights into consumer behavior in the same period of previous years, to credits for ads, Meta and TikTok created a(...)
Rasna Jacob
Is Link Building Dead? Let’s Analyze Its Relevance In SEO Today
We’ve been seeing for quite some time that Google is shaking things up a little when it comes to how it reads content (...)
Germano Ferreira
Instagram announces a new in-app scheduling feature
Instagram announced this week, in a post on its official account, a new content scheduling feature for all professional (...)
Kamila Dantas
Content Hacks, Purpose, Data: Highlights From Content Marketing Conference’s Second and Third Day Keynotes
The Content Marketing Conference 2022 has reached its end, completing three days of events filled with great talks to he(...)
Vanessa Dias
WhatsApp Released The Communities Feature. How Can Marketers Take Advantage Of It?
The main word that has guided WhatsApp’s actions throughout this year: Communities. In April, the company shared with (...)
Alina Neves
AI, Lead Gen, 2023 Trends: Highlights From Content Marketing Conference’s First Day Keynotes And Sessions
So, Content Marketing Conference (CMC), the largest gathering of content marketers on the planet, started yesterday with(...)
Raphael Pires
8 Fact-Checking Tools To Help Stop Fake News From Spreading
You might remember how during the pandemic of 2020, some people believed that the 5G technology was the thing that was c(...)
Ashley Rodríguez
Research Shows Data Inefficiencies Are Holding Back Marketing Results. The Solution: Optimization
Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent stud(...)
Fernanda Donnini
‘Many new best practices and tactics are surfacing, that are changing what we do and how we do it for content marketing success’, says Byron White, founder and chair of CMC
Content marketing evolves everyday. New tactics, new formats and new ways to create engaging content for the audience. A(...)
Raphael Pires
Google Ads Launched New Performance Max Features To Help Marketers This Holiday Season
Google Ads is releasing new features for Performance Max campaigns. In addition, the company is sharing a series of best(...)
Guilherme Rezende
Survey Indicates Users Are Not Satisfied With Google Results. How Does It Affect SEO Efforts?
A new survey by SEMRush indicated that most users who search on Google are not satisfied with the search results, needin(...)
Kamila Dantas
Recent Developments With AI-Writing Assistants: Can They Actually Benefit Human Writers?
In the last couple of weeks, the launch of a new AI writing tool has sparked an uproar on the web for the content produc(...)
Luciana Pio
Twitter Is Going Through Changes. How Can They Impact Brands?
The saga of billionaire Elon Musk’s Twitter purchase, which has dragged on for several months, has finally happene(...)
Bruna Dourado
Recent Data Shows Interactive Content Can Boost Your Results [+ Free Course]
Have you ever wondered how the Marketing world has evolved over time? From banners and other sources of offline marketin(...)
Erick Bernard
4 Brands On Snapchat That Are Doing Great Marketing Campaigns
When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according (...)
Germano Ferreira
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Google Gives Third-Party Cookies Another Year. Is It Safe To Also Postpone Your Worries?
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Spotify Is Embracing Video and Games. Here Are The Main Reasons
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Linking To HTTP Pages Doesn’t Affect SEO. But Is It A Good Practice?
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Rock University: New Distribution To Make More Educational Content Available For Our Community
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Marketers Struggle To Create Engaging Content, Says The New Study ‘State Of Inbound Marketing 2022’
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What Are People Searching For In Relation To Global Financial Instability? I Brought Insights From Google
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Instagram Is Taking (Another) Step To Become A TikTok Clone By Making Every Video A Reel
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3 Times Brands Used Discord for Branding And To Engage Communities
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What Your Sales Team Wants Marketing To Know About The 2022 LinkedIn State Of Sales Report
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Telegram Premium Is Now Available For Subscription. But Is It A Worthwhile Marketing Strategy?
Telegram has recently launched Telegram Premium, a new subscription service that offers an exclusive experience for the (...)
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Spotify’s Investment In Audiobooks And Its Impact On Marketing Strategies
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The Top 6 SEO Challenges Brands Are Facing In 2022, According To HubSpot Data
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Mobile Traffic Growth At Risk. What To Do About It?
Semrush, in its latest study, "The State of Mobile 2022", perceived the appearance of a post-pandemic phenomenon that se(...)
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How To Survive A Drop In Organic Searches Because Of Google’s Algorithm Change?
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What Is ‘Good Content’ Anyway? Find Out What Google Users Think
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The Best Content Types For LinkedIn, According To A New Study
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Eliminating SEO Content Cannibalization Boosts Traffic By 110%, Keyword Insights Says
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How Many Internal Links Does My Content Need? See What a New Study Has Mapped to This
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I Tested The New Instagram Feed Before The Rollout: It Looks And Feels Like Another TikTok
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Marketers Are Too Focused on Tactics But Should Look More Towards Strategies
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Google Ad Manager Brings New Tools To Video Campaigns
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My Ad Center: Google Will Allow Users To Control The Display Of Advertising By Topic Or Brand
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Will Google Punish You for Copying (or “Plagiarizing”) Your Own Content?
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Antonio Tinoco
LinkedIn Algorithm Changes Will Prioritize Quality Content Across Brands And Profiles
After six quarters of record levels of engagement growth, LinkedIn — the professional social media platform with more (...)
Diana Salazar
NFTs Are Coming To Instagram And That’s A Great Opportunity For Content Creators
If something is trending, Instagram will find a way to bring it to the platform. We all know this game, so it was a matt(...)
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Ahrefs: 66.5% Of Links To Sites Are Dead. How Can We Protect Our Link Building Strategies?
Having dead links on your website is not good for your SEO because they take your visitors to broken pages and make Goog(...)
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Making Marketing Better: Rock Content’s Social Impact Actions Brought Education to 20,000 People Globally In 2021
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Google’s New Language Tool Raises Questions About The Importance Of Communicating Inclusively
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Where Is The Office Nowadays? Airbnb Says: Wherever You Call Home
It has been over two years since the pandemic swept across the globe, forcing most companies to work almost exclusively (...)
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People Are Concerned About How Companies Are Using Their Data, Adobe Study Shows
Every year, there is a competition between bars in some cities in Brazil, my native country, in which the bar with the p(...)
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Data Shows That Nearly Half of Users Turn Away From Brands For Wrong Targeting. How Can You Escape This Trap?
A recent report from parcelLab identified that irrelevant Marketing is driving customers away, and making them turn away(...)
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Elon Musk Bought Twitter. What Is Going To Change For Marketers?
Love it or hate it, Elon Musk is one of the most eccentric billionaires of our times. His financial decisions and invest(...)
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Instagram Changes Its Ranking Algorithm To Benefit Original Content
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5 Times Brands Used NFTs for Branding, Unique Experiences, and Better Results
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How Brands Brought Virtual Marketing To Coachella With Cashless Payments, NFTs And Metaverse
Following a two-year hiatus due to the pandemic, the Coachella Valley Music and Arts Festival returned this April, prese(...)
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What The New Pinterest Policy Teaches Us About The Importance Of Sustainable Marketing
When talking about climate change and conspiracy theories, disbelievers will often share misconceptions about science, t(...)
Ashley Rodríguez
How The New Twitter ‘Edit Post’ Button Impacts The Platform’s Flow Of Information And Usability
One of the features most desired by Twitter users is about to be implemented: the edit post button was finally confirmed(...)
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Towards The Ultimate Content Marketing Solution: Welcoming WriterAccess to Rock Content’s Family
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‘Before Creating Any Content, You Need To Have A Goal And Do Market Research On Your Competitors’, Says Semrush’s Market Research Manager
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Converting Readers To Leads: How To Optimize Blog Posts For Lead Generation
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“Highly Cited Content”: How to Stand Out with Google’s New Update
Understand the benefits of the new major search engine update and develop more efficient digital strategies(...)
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Google Introduces Multisearch: A New Way To Ask Questions To Google Using Text & Images
With the aim of making our lives easier, Google is introducing a new way to search the web using a combination of text a(...)
Alina Neves
Mobile Marketing Tactics: Use Them To Improve Your Digital Strategies
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Erick Bernard
Why is Musk’s 9.2% Twitter Acquisition An Important Discussion About Freedom Of Speech?
Fake news, harassment, and misinformation have always existed, but with the outbreak of social media, they gained larger(...)
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LinkedIn Causes Controversy In Brazil For Blocking Affirmative Job Posts, And This Is A Matter For The Entire World
It’s hard to think that year after year we need to go back to the debate on the validity of affirmative actions that a(...)
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Why Is A CRM Like HubSpot Investing In Creators?
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Almost Half Of Email Marketers Are Not Impacted By Data Privacy Changes. The Answer Is Adaptation
Customers nowadays are more aware of the protection of their privacy. They don’t want all their information and pe(...)
Ashley Rodríguez
New Google Analytics Brings Web And App Data Together And Measures Video And Downloads
Google Analytics is a very important tool for marketers and SEO professionals. However, if you still use Universal Analy(...)
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Now Every User Can Tag Products On Instagram. Would It Be The Micro Influencers’ Turn?
Instagram is opening its product tagging feature to every user in the US, regardless if the account is a business or a c(...)
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The Old Google Analytics Is Being Retired. What Can You Expect From GA4?
The market is in turmoil once again, as Google has announced its definitive, new update! There is lots of news in (...)
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Digital Accessibility: Why You (And Your Brand) Should Start Thinking About It Today!
Have you imagined yourself trying to access important information online but having trouble finding it because of a disa(...)
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Twitter Takes A Step Back And Will Not Force-Feed Users Its Algorithm. Here’s What You Can Learn From That Decision
After receiving several criticisms from it’s users, Twitter decided to take a step back and hear its audience. Accordi(...)
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Women Influencers Are The Majority, But Earn 30% Less Than Men. Why’s That Again?
We are in 2022 and I am no longer surprised by the gender pay gap. This is still the order of the day for many com(...)
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Google May Present Short-Form Videos In SERPs. Is Your Brand Ready To Rank Videos?
Since the pandemic started we’ve seen a big increase in people watching Reels and TikTok videos. Are you the kind of p(...)
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Why is YouTube Paying Podcasters to Make Videos For Their Platform?
No one goes anywhere without a podcast or two downloaded on their phone or tablet these days. For obvious reasons, anyth(...)
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Netflix On Videogames And Epic Games On Streaming. Why Is Diverse Content Important Today?
For the last decades, the entertainment industry was divided into segments. We had great movie companies, huge music lab(...)
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Should Business Take A Side In The Ukraine-Russian War? A Discussion About Brand Purpose
Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about b(...)
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Create an effective revenue generator engine using the right strategy and marketing stack.(...)
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Google MUM is an AI-powered algorithm that is going to make online searches easier. It can understand any kind of conten(...)
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NFT Grows 11,000% In A Year — Is It A Good Idea For Brands To Think About It As A Strategy?
If following the news is part of your everyday life, then you’ve probably come across the term NFT several times i(...)
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Data growth seems undiscussable. In 2020, every person generated 1.7 megabytes of data per second and today it would tak(...)
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We are no longer in a time where you just needed to make a post on social media to say that you have a strategy there. T(...)
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Email Marketing: 74% Of Marketers Are Concerned With Privacy Changes. What Will Happen In 2022?
If you work with email marketing (as basically all marketers do), you’d probably have been concerned about how all rec(...)
Layla Fortes
People Are Spending a Third of Their Day Staring at Mobile Devices. What Does This Mean in Marketing Terms?
Let me ask you a question: are you reading this article on your phone? If you answered “yes,” you’re not at all al(...)
Erick Bernard
Social Media and Customer Success: In 2022, These Two Sectors Will Need to Work Together
We often think of social media as a marketing tool. This has an obvious reason: Social networks are fertile ground for a(...)
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E-commerce Has Broken Selling Records: 4 Things We Can Learn From 2021’s Holiday Season
With the end of the holiday season, it’s common for companies to look back on the biggest trends of the year and think(...)
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Ion is one of the main bases of a digital marketing strategy. Any increase in conversion rates can generate extraordinar(...)
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Want to Optimize Your Videos? Read our YouTube Keyword Research Guide
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What is the Role of AI Influencers in Digital Marketing Strategy?
Artificially Intelligent (AI) influencers are not futuristic anymore. They are already on social media with followers. A(...)
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A hybrid event brings together elements of both face-to-face and virtual events. This caters to the audience that prefer(...)
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No one ever said it would be easy to launch a content marketing campaign and generate top-notch content on a daily basis(...)
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Adopting a transparent approach to digital marketing is more than just the best way forward in a soon-to-be-cookieless w(...)
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Does Branded Content Marketing Work Better Than Traditional Marketing?
Compared to traditional marketing techniques, branded marketing offers your business a chance to stand out in some compe(...)
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Rock Content Writer
Learn How to Create Interactive Blog Posts that will Boost your Engagement Rate
Adding interactive elements to your blog posts can make the otherwise plain text much more appealing and entertaining fo(...)
Rock Content Writer
What is Interactive content? What is not? Find out the Definitive Answer
Interactive content is the key to getting what you really want out of your digital marketing strategy, but a thorough un(...)
Shannon Hilson
8 Effective Fintech Marketing Tactics for Companies
Believe it or not, financial technology is on the rise, thriving, and here to stay. It is time to learn how to make it w(...)
Rod P. Curi
FinTech SEO Tactics to Increase Traffic and Gain More Customers
FinTech SEO is a way to increase organic traffic to your website and make your brand more trustworthy. (...)
Barbara von der Osten
Digital Marketing for Financial Services: 7 Strategies that Will Boost Results
Focusing on personalization, mobile optimization and customer reviews could change the game for businesses in the financ(...)
Shannon Hilson
Inbound Marketing for Financial Services: A Path to Attract Long-lasting Customers
Inbound marketing provides financial institutions with tactics that will bring in long-lasting customers without the hea(...)
Rod P. Curi
Why is Implementing Content Marketing in Financial Services a Winning Strategy?
The value of content marketing continues to increase. Is your financial institution using this powerful resource yet?(...)
Barbara von der Osten
Announcing Rock Content’s $30M Series B funding
We are thrilled to announce today that we raised a $30 million Series B funding round. The funding round was led by exis(...)
Érico Mafra
What is a Perfect Blog Post? Example + 5 Steps to Create One
Creating blog posts that perform can seem like a game of roulette: sometimes you win, most times you don’t. But by emp(...)
Joey Hoelscher
10 Reasons to Use Social Media for Your Blog Strategy
Social media channels can bring several benefits to your blog — not only to distribute content but also to create mean(...)
Rock Content Writer
Find out How to Grow Blog Traffic Faster with Compounding Blog Posts
Compounding blog posts are a highly effective way to grow blog traffic for your business, but creating them takes foreth(...)
Joey Hoelscher
A Step-by-Step Guide on How to Create Interactive Assessments
Interactive assessments are a great way to gather important information about your persona. This type of content offers (...)
Rock Content Writer
How Important is Interactive Content in Creating a Marketing Plan?
Interactive content that encourages users to take an active role in their digital experience is key to improving convers(...)
Rock Content Writer
How Interactive Content Helps Meet Your Marketing Goals
Achieving your digital marketing goals requires ongoing focus and regular reevaluation of strategies. Should interactive(...)
Joey Hoelscher
Understanding the Challenges of Getting High-Quality Talent
The COVID-19 pandemic and associated economic disruption has created a complex labor environment where high-quality tale(...)
Joey Hoelscher
Analyze Customer Churn Rate Data in your Business for Increased Retention
Customer churn is the number of customers on average per month that canceled their contracts. Learn how to lower this ra(...)
Lucas Gabriel
Are Blogs Outdated in 2022? Find Out the Answer
If you're faithfully blogging, but your results aren't what they used to be, maybe you've started to think that blog pos(...)
Joey Hoelscher
Hot Visual Content Marketing Trends You Need to Know in 2022
Competition for audience attention is bigger than ever before. And that’s why visual content is taking center stage as(...)
Rock Content Writer
Should You Offer Visual Content Service To Your Digital Marketing Clients?
Visual content is the future of digital marketing. Creating stunning graphics, videos, and other deliverables is an exce(...)
Rock Content Writer
Understanding the Importance of Visual Content in Social Media Marketing
Your target customers want visually stunning images and not just a bunch of text. Using great visual pieces is a key way(...)
Rock Content Writer
Data Marketing and Content: How to Make Them Both Work in Your Strategies
Data marketing is an excellent ally of Content Marketing. The use of data can make planning and producing content much s(...)
Camila Casarotto
Product Branding: How this Strategy can Help your Business Grow?
Product branding is an important strategy that helps consumers identify and differentiate one product from another. Busi(...)
Joey Hoelscher
How to Increase User Experience and Interaction with a Content Hub
A content hub is a marketing strategy that allows you to organize your content around a certain topic. Not only does it (...)
Rock Content Writer
What’s the Importance of Customer Experience Marketing?
Companies that take the initiative to provide an excellent experience for the customer often see many additional long-te(...)
Rock Content Writer
Do you Always Need a High Converting Landing Page? The Answer is No
Not all landing pages offer a high conversion rate. However, they might provide your team with extra data that’s even (...)
Rock Content Writer
Learn How To Collect Feedback Using Interactive Content
Many businesses rely on collecting feedback from users to improve their overall online experience. But many don’t know(...)
Rock Content Writer
What is a Minisite & How to Create One to Attract Customers
Minisites are a digital marketing tactic that centers on creating niche pages for a specific focus. It can draw attentio(...)
Rock Content Writer
Pledge 1%: Why has Rock Content committed to donating 1% of its shares to Social Impact Initiatives?
Through Pledge 1%, Rock Content donates 1% of its social capital to social impact initiatives and projects. Find out mor(...)
Luana Dias
How does Natural Language Processing Take Audience Engagement to the Next Level
NLP helps technology make sense of human language in numerous forms. In this text, we explain how it works and how it ca(...)
Rock Content Writer
Interactive Marketing: Examples of Companies That Are Using It Successfully
Getting your target audience involved can improve results and help your brand cut through the noise. With the interactiv(...)
Rock Content Writer
Interactive vs Static: How to Choose the Best Type of Landing Page?
When growing your business online, it can be hard to know which type of landing page will best serve you. However, by co(...)
Rock Content Writer
![What is an Interactive Brand Experience? [+ How to Create One]](png/interactive-brand-experience.png)
What is an Interactive Brand Experience? [and How to Create One]
Interactive brand experience is a smart way to promote a piece of content or an event. It engages users with personaliz(...)
Rock Content Writer
What is Market Intelligence and How It Sets You Free from Third-party Data Strategies
Market Intelligence is all about collecting and analyzing data to support strategic decisions. In this blog post, you wi(...)
Rock Content Writer
Contextual Content: a Powerful Approach to Captivate your Audience
Contextual content is a smart way to offer the right content to the right audience at the right time. It’s a relevant (...)
Rock Content Writer
What’s Google FLoC and How it Will Change the Future of Web Advertising
Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by clustering large groups of people (...)
Rock Content Writer
Content Atomization: Why Is This Process So Valuable To Scale A Content Strategy?
Content Atomization means breaking a longer piece of content into smaller (and more strategic) pieces. By doing this, yo(...)
Rock Content Writer
Digital Marketing And Privacy: A Guide To Handle The Topic With Excellence
Data is gold in the digital marketing landscape. But as privacy laws rise, the need to adapt to new ways of collecting a(...)
Rock Content Writer
CCPA vs GDPR: Similarities And Differences Explained
Both laws cover any data that relates to an identifiable person, but they differ very much when it comes to scope and te(...)
Rock Content Writer
The Importance Of Business Data To Organizational Performance
Business data is all the information that is related to a company, such as sales data, customer contact information, and(...)
Rock Content Writer
What Is SaaS Sales And How To Choose The Best Model For Your Business
SaaS sales consists of selling web-based software that clients won't need to worry about installing on their computers o(...)
Rock Content Writer
Learn How To Optimize Your Freemium Conversion Rate And Boost Your Results
In the freemium model, users get limited access to your software forever, or they can upgrade to a premium version with (...)
Rock Content Writer
What Is Big Data And Why Every Marketing Strategy Needs This Ally
Big Data is the information set present in server and company databases, which can be accessed and have interconnections(...)
Rock Content Writer
Sales Training: The Key Steps To Empower Your Salespeople
Sales training focuses on the specific skills needed to develop your team. Therefore, it is a strategic action to enhanc(...)
Camila Casarotto
How to use consumer behavior data to improve the experience of your customers
Knowing how to collect and analyze consumer behavior data can be helpful for businesses that want to predict their custo(...)
Rock Content Writer
What Is GDPR? Find Out Everything You Need To Know About The General Data Protection Regulation
The GDPR is a set of rules that completely changed our notion of personal data. Since the regulation went into effect, i(...)
Rock Content Writer
Software as a Service (SaaS): Understand What It Is And How It Works
SaaS is a cloud-based service that helps companies save money while making the lives of clients much less complicated. K(...)
Rock Content Writer
Welcome to the new Rock University: the education platform made by Rock Content
The new Rock University has the purpose of merging all the educational platforms of Rock Content. It means you will have(...)
Sofia Cabral
Get ready to face the demands of expanding your business’s online presence
A brand's online presence needs to be well planned. There is no point in participating in all available channels and not(...)
Rock Content Writer
SLA (Service Level Agreement): What It Is And How To Do It In Your Company
The SLA avoids situations in which the client asks for something not agreed or fails to comply with previously arranged (...)
Rock Content Writer
SEO for SaaS: How to Improve Organic Traffic Growth and Take Your SaaS to the Next Level
SEO for SaaS is a strategy using Content Marketing and keyword research to drive traffic to a Software as a Service(...)
Antonio Tinoco
Why Should You Have a Product Data Management (PDM) to Increase Your Productivity?
Product Data Management is the area of business that organizes and centralizes product data. It makes it easier for engi(...)
Camila Casarotto
What You Need To Know About LinkedIn’s Marketplaces
It is no secret that the global pandemic forced many businesses to pivot their operations by adjusting to allow for (...)
Rock Content Writer
8 Tips On How To Sell Complex Products
Let’s face it, not all products are straightforward. In fact, some are downright complex and highly specific to a cert(...)
Rock Content Writer
10 Growth Metrics For SaaS Companies You Need To Track
You already know that tracking results is essential to the success of any service or product. When it comes to SaaS comp(...)
Rock Content Writer
Google Quality Rater Guidelines: How Google Precisely Evaluates Your Site
Rock Content Writer
Freemium Model: A Beginner’s Guide to The Freemium Business Model
More and more, the marketing world sees companies shifting away from traditional marketing strategies toward trusting&nb(...)
Rock Content Writer
12 Effective SaaS Marketing Strategies to Skyrocket Growth
Your team has put a lot of hard work into developing the best SaaS platform possible. However, gaining subscribers and u(...)
Laura Bernardes
How To Boost Your Lead Generation With ABM Strategies
Account-based marketing, or ABM, is one of the most important strategies for a business today. Today, more than 94%(...)
Rock Content Writer
Stick With ROI, But Change Your Approach To It
ROI is a concept that is commonly pushed to determine if your marketing strategies are paying off. Many marketers w(...)
Rock Content Writer
4 Types of Blogs That Thrive Across Industries
Discover the four types of blogs that thrive across industries and learn how to build one today. From informative blogs (...)
Jon Houston
15 Digital Marketing Examples to Inspire Your Strategy
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We ar(...)
Rock Content Writer
Plan Your Content Strategy In 5 Steps
To achieve tangible and impactful results, you can't rely on guesswork or produce content haphazardly. A successful appr(...)
Marian Volkwyn
A Brief History of Content Marketing (And Why It’s Taking Over)
Embark on a journey through time to explore the fascinating evolution of content marketing, stretching from the late 180(...)
Rock Content Writer
Buyer Persona: A Step By Step Guide To Build The Perfect Persona For Your Business
In order to effectively communicate with your audience, you must first identify who your ideal customer is by creating q(...)
Rod P. Curi
Google My Business: A Beginner’s Guide To Optimize Your Page For Local Sales
Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is si(...)
Laura Bernardes
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